With the rise of social media becoming more prominent in everyday life, small businesses can reach a large group of consumers across a wide variety of outlets. With just a click of a button, millions of users can locate and shop amongst thousands of local businesses in the area. Allow yours to do the same by following some of our tips!
In today’s world, online presence is often the first impression a potential customer gets. Optimizing business profiles and keeping consistency across all platforms is the key to gaining consumer trust, building a community following, and helping new customers gain interest. When users see the same branding, messaging and contact information across all platforms, it reduces confusion and establishes credibility. SEO optimization and keeping your website updated makes it easier for potential customers to find you. Optimizing your business profiles and keeping consistency across platforms is more than a best practice, it’s a strategic approach!
Using local hashtags and promoting local events or special offers helps your business stand out compared to others. By posting on social media the day of and utilizing widgets such as timers, it creates urgency and excitement for the community. Hashtags can go a long way and even reach targets outside of your area or state. Engaging with the locals helps foster the feeling of togetherness and shows that a business like yours cares about the people they serve.
Posting positive reviews from Google on your social media page can help ease the feeling of uncertainty from new customers, it opens a window of opportunity and relationship building by being welcoming when people take their first steps into your storefront. With online shops, reviews are extremely important and almost always the only way to prove credibility, maintain professional customer engagement, and respond to reviews and questions quickly and thoughtfully.
Collaboration between businesses peaks the interest of both sides of the partnership and is an easy way to grow your customer base, it offers visibility to a completely new group of people that haven’t been reached before. Along with collaborations, social media contests are a great way to get eyes on your store. Giveaways that require participants to tag people allow you to grow brand awareness, these people are more likely to shop with you because of that indirect referral.